Readable at any size.
A main logo, a compact version for tight spaces, and a simple mark that still reads as a 100-pixel profile photo or an embroidered chest logo. Each in full color, one color, and white.
Service · Get chosen
Look like one company everywhere.
Customers judge you before they call you. A clean truck, a sign they can read from the road, and a website that matches all say "these people have their act together." We build the logo, type, color, and voice that make that happen, and the files to put it on anything.
- Logo in every format you'll need
- Type, color, and voice
- Tested on a truck, a sign, a shirt
- $1,900 one time
In short
Almanac Office designs brand identities for Utah service businesses for $1,900 one time: a logo, typefaces, a color palette, and a short voice guide, built to work on a truck wrap, a yard sign, a uniform, a website, and a Google Business Profile photo. The business owns everything and gets print-ready and web-ready files. It can be bought on its own or alongside a new website.
What you get
A brand built for the real world.
A service business brand lives on a tailgate at 40 miles an hour, a yard sign in the snow, a polo after a day in a crawlspace, and a tiny circle on Google Maps. It has to survive all of them.
Two fonts, used the same way.
A headline face and a body face, picked to read well on a phone and a sign. Where we can, fonts that are free to use everywhere, so you're not paying licenses for your sign shop.
A small, strict palette.
A main color, an accent, and neutrals, with exact codes for screen, print, and vinyl. Colors chosen to stay readable on white trucks, dark shirts, and in bright Utah sun.
How you sound in writing.
A one-page guide: how you describe what you do, words you use and avoid, and sample lines for your site, your texts, and your review replies.
The files
Everything your vendors will ask for.
The wrap shop, the embroiderer, the sign printer, and whoever builds your website each want something different. You get all of it in one folder.
- Vector logo files. SVG, PDF, and EPS for wraps, signs, and print.
- Web and social files. PNG with transparent background, sized for your site, Google Business Profile, and Facebook.
- One-color versions. For embroidery, vinyl cutting, and stamping.
- Color codes. HEX and RGB for screens, CMYK for print, and the nearest standard match for your sign or wrap shop.
- Font files or links. With a note on licensing.
- A short brand guide. One PDF showing how to use all of it, and what not to do.
How it goes
From questions to files.
- 01
Questions
Start
Who your customers are, who you're up against, what you want people to feel when your truck pulls up, and anything you already have that customers recognize.
- 02
Directions
First look
A few distinct directions, each shown on a truck, a sign, a shirt, and a phone screen, so you're judging it where it'll live.
- 03
Refine
Revisions
You pick one. We tighten the logo, settle type and color, and write the voice guide.
- 04
Hand-off
Final
The full file set and brand guide, ready to send to your wrap shop, printer, and web builder.
Price
$1,900, one time.
Flat price, no hourly billing. You own everything. Pair it with a new website and we build the site on the brand. On a monthly plan, your Google Business Profile logo and photos get updated to match.
Printing, wraps, and embroidery are paid to your vendors directly. See every offer on the pricing page.
FAQ
Branding questions.
Do I need a brand, or just a logo?
If you only need a mark for a business card, a logo is enough. If you have trucks, signs, uniforms, and a website that don't look like the same company, you need the system behind the logo: type, color, and rules for using them.
Do I own the logo?
Yes. Once paid, the logo and brand files are yours to use anywhere, and you get the original vector files, not just a PNG.
Can you refresh my existing logo instead of replacing it?
Often that's the better move, especially if customers already recognize your trucks. We'll tell you whether a cleanup will do or a new mark is worth it.
Will it work for a truck wrap?
That's one of the first tests. We check the logo at the size of a door panel and a tailgate, in one color, and from across a street. Your wrap shop gets vector files and exact colors.
Do I have to buy a website too?
No. Brand works on its own. If you're also getting a site through Launch, we do the brand first so the site is built on it.
See where you're leaking jobs.
Send your site. Within 48 hours you get a one-page teardown covering speed, search, Maps, reviews, calls, and AI visibility. No call required.